Thursday, 10 February 2011

Roland Barthes -TESCO Semiology


"Originally a UK-focused retailer specialising in food and drink, it has diversified both geographically and by product, into areas such as clothing, electronics, financial servicestelecoms, home, health, car and dental insurance, retailing and renting DVDs,[9] CDsmusic downloadsInternet services and software." - Wikipedia

Sign
Tesco has more meanings. E.g. car insurance

Seminology
Tesco has grown

Object                                    Meaning
The Tesco logo                       Food and drink

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