This advert has a positive impact because it changes the audiences view of Butlins by the way the advert makes the location look upper class, clean and family friendly which will change peoples attitudes on the area and encourage people to go there. Also the use of 'Ludo the Dinosaur' enhances that families should go there however it also has negative impacts like if a family actually went to Butlins there children would not be able to play with Ludo the Dinosaur which the advertisement is trying to show. Another thing is that all the families portrayed in this look middle class which is used to attract more middle class richer people when infact it is a poorer holiday destination to go to.
It cant be censored because there is nothing wrong happening in the advertisement it is a child friendly advert so there is no need too.
It will change peoples behavior because it will encourage familes to go out and start acting more like a family and this will be done by the adults getting encouraged to go to butlins to spend more time together with there children because it seems like it brings the family together.
Tv/film should not be banned as it is used as it is vital in the economy because it shows to people what they should spend there money on and it also makes money for tv companys; without this lots of companys would lose trade and not have proper ways of tarfeting audiences
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