Henry Jenkins

• He thinks that the future generation is moving away from older media and will eventually create better technology and media which will keep advancing with every new generation.
• Media is used in everything for everything
•  That technological convergence is a cultural rather than a technological process
• Collective Intellegence - everyone's information is pulled together to make collective intellegence e.g Wikipedia, where everyone can edit any page it makes it collective intellegence.

What do you think has been the biggest advancement in technology and why?

The biggest advancement in technology has to be the expansion of the internet. Broadband was created in 1991 and since then the internet has advanced massively and has allowed computers to be able to use there full potential. The broadband advancements in the space of 20 years have meant people can access speeds of up to 35mb without even paying a lot which means people can shop through online shops which have integrated through to the online world to make more money, socialize and communicate through online websites like facebook, hotmail, twitter and many more, watch favorite programs online through tv services like bbc iplayer, itv player, youtube which allows people to watch tv on demand. so thats why it is so good.

Catfish (2010)

What does this film have to say about the ways we construct our identity through modern technology?


-People can create a whole different identity by using different technologies allowing people to be someone there not
-People can represent different social groups and escape being part of a group they dont like
-It is very easy to make a fake account and fool everyone you like due to no proof of identity needed
-Phones allow people to talk without revealing their identity

How far does the representation of a particular social group change overtime?

The representation of britishness does change over time and this is to do with the role's of women in Britian. In the films Alfie the woman have not a lot of rights and are left as housewives and do not get freedom and this is shown when Annie is only shown inside her apartment cleaning while Alfie comes in and out doing whatever he wants. This contrasts to fish tank where Mia is able to go out of her apartment and back in with nobody stopping her and she has a lot of rights. For example this is when she runs of her apartment in a mood and shows how she doesn't have to stay inside all the time. The theory of Althusser clearly backs this up and this theory is that ideological beliefs of the ruling class of society become the ruling ideologies and in this case the roles of the women over time due to the ideological beliefs of women changing over time which has enabled them to have more freedom which is shown here. I think that the difference in the two films is that women roles have become more valued and are allowed to do what they want they are now equal to men unlike in the 1960's where they had no control over what they did and were just housewives.

red = example

blue = theory

purple = analysis

mention what is past contemp and reflective.

explain characters are similar age.

link theory to film/characters.

Marking Answers

Positives:

• Uses lots of examples to relate the theory's too like shameless, cinderella man, llyods tsb advert
• Relates to a lot of different time periods
• uses detailed analysis in each point and makes it clear the point which is being said

Negatives

• Does not use much theory only really goes into depth about Althusser theory
• Some of the essay is not needed and is just drags on a bit

T=5 level 2

E=17 level 4

A=14 level 3

Butlins Advertising case study

This advert has a positive impact because it changes the audiences view of Butlins by the way the advert makes the location look upper class, clean and family friendly which will change peoples attitudes on the area and encourage people to go there. Also the use of 'Ludo the Dinosaur' enhances that families should go there however it also has negative impacts like if a family actually went to Butlins there children would not be able to play with Ludo the Dinosaur which the advertisement is trying to show. Another thing is that  all the families portrayed in this look middle class which is used to attract more middle class richer people when infact it is a poorer holiday destination to go to.

It cant be censored because there is nothing wrong happening in the advertisement it is a child friendly advert so there is no need too.

It will change peoples behavior because it will encourage familes to go out and start acting more like a family and this will be done by the adults getting encouraged to go to butlins to spend more time together with there children because it seems like it brings the family together.

Tv/film should not be banned as it is used as it is vital in the economy because it shows to people what they should spend there money on and it also makes money for tv companys; without this lots of companys would lose trade and not have proper ways of tarfeting audiences

Differences between AYBS and The Inbetweeners

1. Are the jokes being aimed at the same groups of people?

The jokes are not being aimed at the same people anymore because of in AYBS the jokes were aimed at a wide range of people to try and attract a bigger audience with more mature jokes and jokes after each line so they can get lots of jokes to attract a lot of people. However in The Inbetweeners the jokes being used were different as they are being aimed at a much younger audience from the ages of 13-20 as the jokes being used are all reflected to being teenagers. The groups of males and females who used to laugh at separate jokes in AYBS have been converged into laughing at similar jokes.

2. Are stereotypes still being used for non 'PC' comedy?

Stereotypes are still being used in the inbetweeners which is an non PC comedy and this is shown with the stereotype to Neil's dad being a pedophile as he is homosexual which puts it out that all gays are pedophiles which is obviously wrong, also there is other stereotypes like the Dutch girl is addicted to sex as she is from Holland, which puts the stereotype out that all Dutch girls are addicted to sex which is also wrong. Another one is the stereotype that people are boring unless they do something stupid and bizzare like when Will eats a Bonsai tree to prove he is not.

3. Has our sense of humor really advanced?

Our sense of humor has partially advanced; for younger people it has advanced by having not a lot of uses of inuendo's and instead that actual thing being said which can be shown as the pure sickening things that they say on the inbetweeners. However for older people the sense of humor has receded with jokes becoming more mature and harder to find out.

Blog Task

1) Are there any cultural or fashion movements taking place in Britain now, that you think would be strong enough to form  a collective identitiy?

A fashion movement that is taking place in Britian now which is strong enough to form an collective identity is the Indie's. And this is a group of people who dress similar, listen to similar music, they like to hang around with people from the same collective identity too.

2)Argue ways that you could relate each theorists arguement to one of our case study texts?


Stryder:

The film that uses the theory of Stryder is definatley Fish Tank as it shows us behavior which shows the identity of people being poor, less educated and living lower qualitys of life which makes the audience have social expectations/stereotypes of people living in lower quality areas.

Althusser:


Althusser theory is also used in fish r

Questions on Fish Tank

1. Initially is Conner a father figure Mia?

Yes Conner is portrayed as a father figure to Mia when he is first introduced as when he comes into the family they start to interact as a family and this is like when they go on a car trip and Conner fills the father spot in this. Also the fact how he gives her piggy back and gives her generous sums of money emphasizes this but as the films narrative develops more her feelings for Conner start to develop too and this takes the father role away from him due to him being portrayed more as a lover and this is shown by how she recorded him and played it back when he is topless and how she gets angry when she watches her mum and him having sexual intercourse.

2. What does the film make you think about the current state of British families. 

The film makes you think that the current state of British families are poor due to the family in Fish Tank having constant arguments which shows how as a family unit they are not connected. This is because of a arrogant argumentative young girl called Mia and her mum who is also a irresponsible parent, this causes prolonging arguements throughout the film between them while the sister to Mia called Tyler sits inbetween there bad relationship and gets along well with both of them. The mums bad attitude may be caused by the fact she is a single mum. The use of a single mum is used to portray how single parent families have become more common in Britain. Also it portrays the growing number of husbands that get bored of their typical family life and cheat on their wives like Connor with Mia's mum.

The review of the film gives the impression to the audience that the girl called Mia is lonely and her life is full of misery which shows how the audience will feel sad for her throughout the film. The article states that Mia lives in a council house which represents to the audience that she will be a lower class poor girl and this will reflect her attitude too.

The review gives us the impression that her mum don't care about her too and this is shown by the way she don't want to spend time with her and gives us the impression she is selfish,