Henry Jenkins

• works as a lecturer in America
• has alot of media qualifications
• his theory is 'participatory culture'
• he thinks convergence is a cultural not technological thing
• he thinks teenagers want the media wherever and whenever they want and they are willing to watch it illegally if it inst available legally
• he thinks that we share what we make with each other which becomes rewarding
• people struggle with the limits of technology
• he believes nobody knows everything but everybody knows something so we all put our knowledge together to create new things
• he addresses the issue of collective intelligence and its role in media, cultural and business
• collective intelligence is based on a notion of liberation
• each of us make a decision and those decisions collected together by some anaomus technology result in a better search engine