Thursday, 10 March 2011

Long tail theory

My understanding of the Long tail theory is how the big budget films are being shown in popular cinemas like cineworld which don't have enough space to show other films with a lower budget. This results in them making very little money commercially and how distort the figures are in revenue from films today. It also shows how the internet today has unlimited space to show films which benefits the viewer.


Inception:

Budget:

 $160,000,000 (estimated)

Opening Weekend:

 $62,785,337 (USA) (18 July 2010) (3792 Screens)

Gross:

 $292,568,851 (USA) (2 January 2011)

Blair witch project:

Budget:

 $60,000 (estimated)

Opening Weekend:

 $29,207,381 (USA) (1 August 1999) (1101 Screens) (wide release)

Gross:

 $140,530,114 (USA) (7 November 1999)



Here is a clip of the longtail theory explained in full:
http://www.youtube.com/watch?v=g-hS9pZ-0oY 
  

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